Apothecary — 500 Startups Accelerator

Shopify Migration

From Monolithic to Headless

Architected and led the migration from Shopify-powered marketplace to a modern headless e-commerce platform, decoupling frontend and backend for greater flexibility and performance.

• Migrated from Shopify to headless architecture

• Built Next.js frontend with improved performance

• Integrated Shopify API for commerce capabilities

• Maintained zero downtime during migration

ML Recommendation Layer

AI-Powered Product Discovery

Built machine learning layer for personalized product recommendations using collaborative filtering and content-based algorithms, improving user discovery experience and conversion rates for the skinfluencer-driven marketplace.

• Implemented ML-powered recommendation engine with Python

• Personalized product discovery based on user behavior and preferences

• Enhanced skincare matching algorithms with NLP for ingredient analysis

• Improved conversion rates with intelligent suggestions

500 Startups & Scale

Accelerator Success & Growth

Completed 500 Startups accelerator program, successfully raising pre-seed funding, then continued scaling the platform with improved architecture.

• Completed intensive accelerator program

• Successfully presented at demo day

• Raised pre-seed funding from investors

• Scaled platform with headless architecture